HOW MUCH IS YOUR PROPERTY WORTH?
PRICING A PROPERTY REALISTICALLY AT A MARKET RELATED PRICE IS ONE OF THE MOST IMPORTANT FACTORS FOR A SUCCESSFUL SALE
PRICE IS THE MAIN NEGOTIATING FACTOR FOR YOUR BUYER. YOUR PROPERTY IS NOT WORTH;
- What you paid for it
- What you will pay for your next home
- What you want for it
- What another agent says it’s worth
- What we say it’s worth
- What an appraiser says it’s worth
- Not worth what the municipal valuation states
- Not worth what you’re insurance value states
BUYERS ALWAYS DETERMINE THE VALUE
BEWARE OF OVER-VALUATION!
- Unrealistic pricing results in under-exposure and prospective buyers are quickly lost.
- If you are receiving little or no interest in your property, there is a good chance that your price is too high with the danger being that your property may become 'stale'
- Banks don’t find value & your deal will collapse
IS YOUR FIRST OFFER YOUR BEST OFFER?
Occasionally a house is sold within a few days of listing. A master agent will have a genuine buyer database and you may suddenly receive an offer before your marketing campaign even begins.
This could make the seller wonder if this is the true market price. Such early offers have often been turned down by sellers who eventually have to sell for significantly less because the first offer cannot be matched again.
If you are faced with an instant offer don't jump to the conclusion that your property is under- priced, your agent will have been working with your buyer for weeks or months to find ‘just the Right home’ for them.
REMEMBER : YOUR FIRST OFFER IS GENERALLY YOUR BEST OFFER ! ! !
CORRECT PRICING = MAXIMUM INTEREST
BENEFITS:
- Creates the impression of comparatively good value
- Increases advertising response
- Stimulates buyer interest
- Achieves maximum exposure in optimal time
- Maintains seller negotiating advantage
- Maximum price achieved
- Marketing period minimised
- Disappointment and haggling reduced
- Least disruption and fewer show houses
STATISTICS HAVE SHOWN THAT CORRECT PRICING CREATESINTEREST AND RESULTS IN A FASTER SALE AT HIGHER PRICE
BUILD A RELATIONSHIP WITH YOUR AGENT / BROKERYour Grose Property Group agent’s understand the market you are selling and buying into.
Your agent is as keen to sell your property as you are but there is no guarantee exactly how long this will take.
By developing a solid relationship and understanding with your agent will ensure
Efficient, Effective Results.
CHOOSING THE RIGHT AGENT FOR YOU
- Select an accredited agency with a valid Fidelity Fund Certificate that is active in your area and ask for a CV
- Ask for referrals from previous sellers
- Check out their advertising across the electronic platforms like www.property24.com
- Confirm that your property is listed on our own website, www.grose.co.za.
- The Grose Property Group (Pty) Ltd has the ability to list it on a large digital media board.
- It is always good to ensure your agent has a great track record of previous accomplishment
You need a ‘Live-wire' negotiator who will go all out for you!
BE CAUTIONED:
It is the agent who is best skilled in negotiation & marketing who will ultimately get you your best price.
In this market there is no time to waste so selecting the right price from 'get-go' will achieve the best market price
Using pricing parameters will get you: THE HIGHEST PRICE IN THE QUICKEST TIME
Your agent must make every endeavour to get you the ultimate TOP price, in the QUICKEST TIME, eliminating the various complications that can arise.
“OVERPRICING ELIMINATES BUYERS”
Credit Checks
Reference Checks
Invoicing and debtor control
Monthky Statements
Routine Inspections
Tax statements
Compliance with NCA, CPA, Rental Housing Act, PIE Act
Letters of Demand
Attorney's on call
Repairs and maintenance
